August 22, 2012
First of all, what an amazing convention. It was huge, stocked full of cool stuff and interesting characters. I met amazing people, like artist Kayla Woodside, whom I plan on giving a lot of commissions to, and fellow Seventh-Star Saint Georgia L. Jones . I also sold more books there than I ever have at any one convention. Sounds great, right, but … before we get carried away and proclaim the Gencon experience the ultimate an author could ask for, let’s compare it to another fair I recently attended, the affable Stillwater Arts and Crafts Jamboree in Dayton, Ohio (basically, a Catholic bake sale).
Outperformed by 30%
First, the hard numbers. Over four days at Gencon, I sold a total of 64 books. I was able to sell all books in the LOE series, including the usually difficult to sell Book II and the Temple Trilogy which made me very happy. Meanwhile, at Stillwater, I sold 22 books in one afternoon. Comparing the two events, the Catholic bake sale actually out-performed Gencon by 30%–I didn’t sell as many books of course, but I was only there one day for four hours, while I averaged only 16 books a day over four days at Gencon. Just looking at the cold, hard numbers, the Bake Sale took Gencon down, it stands to reason–Gencon was a bewildering kaleidoscope of books, artwork, games, shirts, monsters, costumes and dice. Many people in a daze, walked past my table, smiled, and said “Just looking”. Some, who might have wanted to buy a few of my books, said they couldn’t find me again. There’s also the novelty factor. At Gencon, I was surrounded by artists and other authors while at the Bake Sale I was the only bookseller there amid a sea of oven mitts, aprons, cookies, cakes, doilies and other homemade treasures, the novelty of being an author of a book series was pronounced and a key selling point, while at Gencon it really wasn’t a big deal. One final note–my expenses for Stillwater were virtually nil, amounting to a $25 table fee and a tank of gas to get there, while Gencon carried significant expense.
The Portal to Hell
So, next year, I look forward to another outing at Gencon, and I also look forward to another go at Stillwater where vice and all that goes with it makes for great sales.
copyright 2012, Ren Garcia